What a company says matters.

What it does—and how the people who matter understand it—matters more.

EJStrategies helps leaders close the gap between ambition, action, and external perception—so they can pursue important objectives with credibility and influence.

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Strategic communications · Public affairs · Reputation counsel · Stakeholder engagement for consequential moments

Important objectives do not succeed on internal logic alone.

A company may have a sound plan and still fall short if its strategy, actions, claims, and relationships are not aligned with the people and institutions that can shape the outcome.

EJStrategies brings an intelligence-informed approach to understanding the internal and external realities around an objective—testing assumptions, identifying the audiences and forces that matter, and clarifying what could constrain progress. The firm then helps leaders determine what to do, what to say, whom to engage, and how to sequence the work to move forward.

EJStrategies is most useful when:

1 A company needs to earn attention, credibility, or support from customers, investors, partners, employees, policymakers, regulators, media, or communities.
2 A major decision, announcement, launch, transaction, leadership transition, public position, or organizational change must withstand external scrutiny.
3 A leadership team needs an independent view of whether its strategy, actions, claims, and stakeholder approach are aligned.
4 Political, regulatory, public, or reputational pressure is beginning to constrain a business or institutional objective.
5 The organization needs senior counsel to turn a complicated situation into a clear course of action.
Elie Jacobs, founder of EJStrategies

Elie Jacobs

Elie Jacobs is a strategic communications and public-affairs adviser, a founding partner of Purposeful Advisors, and formerly a senior advisor with Crumpton Global. He advises leaders navigating consequential decisions in complex, public-facing environments, drawing on experience across communications, public affairs, and politics.

Through EJStrategies, Elie provides direct senior counsel on strategy, communications, stakeholder engagement, and reputation, bringing in additional collaborators when an engagement requires broader capabilities.

His writing has appeared in Strategic, O’Dwyer’s, PR Daily, Board Agenda, the New York Daily News, and The Experiment. It examines the assumptions, claims, and external dynamics that shape consequential outcomes.

Purposeful Advisors → LinkedIn →

Selected writing

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Elie’s writing applies ideas from intelligence analysis, organizational decision-making, and strategic communications to the assumptions, claims, and external dynamics that shape consequential outcomes.

Strategic · September 24, 2026 Do You Have a Tenth Man? The Problem with Consensus Why organizations need someone explicitly responsible for challenging settled assumptions before those assumptions become expensive mistakes. Read the article → Strategic · June 30, 2026 Who is holding the AI companies accountable? Why communications needs formal standing to challenge claims an organization cannot substantiate. Read the article → O’Dwyer’s · February 13, 2026 Why Problem-Finding Is Becoming the Real Differentiator in Communications Why excellent execution cannot compensate for solving the wrong problem. Read the article → Strategic · February 11, 2026 “And Then What?” and “What If We’re Wrong?”: Intelligence Questions That Comms Don’t Ask How disciplined challenge and second-order thinking can expose the assumptions that sink major decisions. Read the article →

Have a situation worth discussing?

For an important decision, external challenge, or opportunity that needs clear senior counsel, contact Elie Jacobs.

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